Disclaimer: This post may get all squinty and weird. I’m a statsy kind of bird, with a pathological love of Excel, so I recommend you look away now if this aint going to float your bloggy boat.
Recently, a PR company requested my Media Kit (which was, ahem, in a pretty shite state, it being the first time anyone had ever asked for it). Part of the “statistics” that this PR company requested was my blog monthly page views and monthly unique visitors, to get a sense for what size my blog community was and, ergo, whether I was worth investing in (for the record, I’m not convinced they were impressed!).
I duly provided the stats, but then realised I had absolutely no idea who my blog community was. I knew numbers and which sites they were being referred from, but no idea of who actually reads my blog as Google Analytics doesn’t drill down to that level. Community is super important to me. Whether it’s in the schoolyard, in the neighbourhood where I live or in the virtual world of social media.
And it got me thinking. I had an idea of who were active regulars on my blog in terms of volume of comments. And I could make the call that these people were probably more engaged than “stalkers” who didn’t comment. That is not always the case, of course – there are no doubt people out there who read my blog who I have NO IDEA who they are because they don’t comment, but they’re more comfortable reading and enjoying from a distance. That’s OK. I wish there were a way to regularly capture who they are and what they like about my blog, but there is not at this point. Martine from Modern Parent suggested a survey, which is an excellent idea and something I’ll look into in the new year.
Furthermore, Melbourne Mum has a social media presence beyond just the blog, so I needed to take into account activity on Twitter, Facebook and Instagram (the latter of which I’m relatively new to, and in light of recent events may not use as prolifically again) as well.
I’m loathe to consider someone liking my Facebook page or following me on Twitter as an engaged reader. It’s easy to click a “Like” or a “Follow” button – it doesn’t mean that that person will read anything that I have to say. Ever. And the phenomenon of fake Twitter followers skews this anyway. To me, engagement is far more important than pure numbers. So I did a little mini-study, attempting to work out my community by quantifying their input in the various social media I was on.
I looked at the last month, and made a note of who did the following:
- Commented on my blog (2 points)
- Commented on a MM Facebook post (2 points)
- Commented on a MM Instagram photo (2 points)
- Liked a post on Facebook (1 point)
- Retweeted or favourited a MM Tweet (1 point)
- Mentioned MM in a Tweet (1 point)
- Liked a MM photo on Instagram (1 point)
In each category, I only looked at the top 10 to narrow down the numbers. I applied a weighting (defined above) to the readers in each category depending on what I considered the effort factor. For example, it takes more effort to post a blog comment than it does to click the like button on a Facebook post. Trust me, all this was fucking laborious. I don’t recommend it.
I then totalled the score and made a list of people who had more than one point. Some are bloggers. Some are not. These are by means the only people who are interested in what I have to say, or make the effort to comment on my blog or other social media. The following readers are the ones who have participated in my social media circle the most in the past month (I would have gone further back, but Facebook and Twitter wouldn’t let me), but what I love most about blogging is how the community swells – the new people, as well as the established readers. I love my readers, I love commentary, I love community. And particularly at Christmas time, when people are getting together, community is the glue that keeps Melbourne Mum inspired. And here is the best part. A little festive shout-out to the people who were most active in the Melbourne Mum community:
- Ros from Sew Delicious
- Katie R (who I’m led to believe is a soon-to-be-blogger)
- Grace from With Some Grace
- Kylie from A Study of Contradictions
- Yvette from Little Bento Blog
- Renee B*
- Matt from Dad Down Under
- Kimba from Kimba Likes
- Jessica V*
- Zoey from Good Googs
- Sonia from Life Love and Hiccups
- Rachel from The Kids are All Right
- Caroline from Present Imperfection
- Lily Mae from Berlin Domestic
- Kristen R
- Kelly from Handmade Tears and Triumphs
- Becc from Take Charge Now
- Ange W*
*These guys are dear friends of mine from “real life”**
** Whatever that is.
Thank you to everyone (not only those above) who have supported me on my blogging endeavours, however that has manifested itself. I hope to be around for a long time and I get such motivation from people being involved with the blog and with my social media. THANK YOU! You all rock my world.